Concept Mapping Defined The ability to collect ideas and opinions on a topic from any number of independent stakeholders and quickly integrate the ideas into a series of easy-to-read graphics. Why Concept Mapping? Blends the best of qualitative and quantitative methods Seeks and organizes variation in stakeholder knowledge, opinion Gives flexible design and participation options Creates a framework that is multi-purpose, taking you from planning to implementation through evaluation Concept Mapping Process Planning for concept mapping Generate ideas Structure the ideas Analyze the "maps" Interpret the "maps" Put the "maps" into action This poster shows how concept mapping was used in the planning "The Local Public Health Collaborative Skin Cancer Prevention Project", a program to reduce skin cancer rates in the North Shore / Cape Ann area, and to strengthen the capacity of local public health to be able to work more collaboratively.