Sun protection motivational stages and behavior: skin cancer risk profiles
Pagoto, Sherry L. McChargue, Dennis Schneider, Kristin L. Werth Cook, Jessica
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Abstract
OBJECTIVE: To create skin cancer risk profiles that could be used to predict sun protection among Midwest beachgoers.
METHOD: Cluster analysis was used with study participants (N=239), who provided information about sun protection motivation and behavior, perceived risk, burn potential, and tan importance. Participants were clustered according to their risk profiles; 4 distinct risk profiles emerged.
RESULTS: Analyses revealed that risk profiles were significantly different on sun protection motivation and behavior and marginally different in terms of sun tanning behavior.
CONCLUSION: Given the complexity of risk factors, an examination of clusters, rather than factors in isolation, may more accurately depict sun protection behavior.
Source
Am J Health Behav. 2004 Nov-Dec;28(6):531-41.