Health plans can no longer ignore what happens after their members walk out of the doctor’s office. Too often members fail to follow through on the advice given by their primary physicians, leaving prescriptions unfilled or putting off badly needed diet and lifestyle changes. This can lead to costlier health problems and medical procedures down the line.

As a result, health plans are ramping up efforts to connect with their members, with the growth of member outreach and engagement filling a significant gap in today’s health care system. Read this white paper to learn best practices that boost outreach and improve outcomes.