The Massachusetts Patient-Centered Medical Home initiative (PCMHI) is a three-year multi-payer initiative by the Executive Office of Health and Human Services (EOHHS), with the goal of implementing the Patient-Centered Medical Home (PCMH) model of care in primary care sites throughout the Commonwealth. The MassAHEC Network program office at the University of Massachusetts Medical School and the AHEC of Southeastern MA (AHEC-SE) have been actively engaged with practices participating in the initiative to define and develop consumer engagement materials and activities.