Leveraging Institutional Social and Online Media for IR Outreach
Gordon, Larissa
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Faculty Advisor
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UMass Chan Affiliations
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Abstract
The plan was to investigate the recent publications of faculty featured online for their research and community accomplishments. After it was determined if the faculty member had a presence in the IR, or if recent publications could be imported into the IR, the librarian reached out to the faculty member to educate them about the repository, commend ongoing participation, and/or obtain accepted manuscripts to post to the repository. Many OA articles not picked up by automatic searching strategies were also identified and added to the repository this way. Statistics and notes about conversations the librarian held with faculty were kept and used after six months to assess this new method of outreach. It was decided to continue with this program once back on campus.