Concept Mapping Defined

The ability to collect ideas and opinions on a topic from any number of independent stakeholders and quickly integrate the ideas into a series of easy-to-read graphics.

Why Concept Mapping?

• Blends the best of qualitative and quantitative methods
• Seeks and organizes variation in stakeholder knowledge, opinion
• Gives flexible design and participation options
• Creates a framework that is multi-purpose, taking you from planning to implementation through evaluation

Concept Mapping Process

• Planning for concept mapping
• Generate ideas
• Structure the ideas
• Analyze the "maps"
• Interpret the "maps"
• Put the "maps" into action

This poster shows how concept mapping was used in the planning "The Local Public Health Collaborative Skin Cancer Prevention Project", a program to reduce skin cancer rates in the North Shore / Cape Ann area, and to strengthen the capacity of local public health to be able to work more collaboratively.