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Task Condition and Pupillometry

Shojaeizadeh, Mina
Worcester Polytechnic Institute
Rochford, John
Chen, Ping
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Abstract

While eye tracking is gaining popularity in IS research, pupillometry is relatively less explored in IS eye tracking studies. Research however suggests that pupillometry may serve as an excellent unobtrusive measure to study user information processing behavior. The Adaptive decision making theory asserts that task demand affects information processing behavior. Grounded in this theory, we argue that users’ pupillary responses will be different under different task conditions (task demand). We tested our assertion via an eye tracking laboratory experiment. Our results show that pupillary responses were significantly different under different task conditions.

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Shojaeizadeh M, Djamasbi S, Rochford J, Chen P. (2017). Task Condition and Pupillometry. Twenty-third Americas Conference on Information Systems, Boston, 2017. Link to publisher website

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Copyright 2017 by the Association for Information Systems. Publisher PDF posted as allowed by the publisher's author copyright policy at https://aisel.aisnet.org/thci/authorinfo.html. Use for profit is not allowed.
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