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    Comparing recruitment strategies for a digital smoking cessation intervention: Technology-assisted peer recruitment, social media, ResearchMatch, and smokefree.gov

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    Authors
    Faro, Jamie
    Nagawa, Catherine S.
    Orvek, Elizabeth Aaker
    Smith, Bridget M.
    Blok, Amanda C.
    Houston, Thomas K.
    Kamberi, Ariana
    Allison, Jeroan J.
    Person, Sharina D.
    Sadasivam, Rajani S.
    UMass Chan Affiliations
    Graduate School of Biomedical Sciences
    Division of Biostatistics and Health Services Research, Department of Population and Quantitative Health Sciences
    Division of Health Informatics and Implementation Science, Department of Population and Quantitative Health Sciences
    Document Type
    Journal Article
    Publication Date
    2021-02-08
    Keywords
    Digital intervention
    Dissemination
    Peer recruitment
    Smoking cessation
    Tailored
    Health Information Technology
    Health Services Administration
    Health Services Research
    Social Media
    Substance Abuse and Addiction
    
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    Link to Full Text
    https://doi.org/10.1016/j.cct.2021.106314
    Abstract
    BACKGROUND: Choosing the right recruitment strategy has implications for the successful conduct of a trial. Our objective was to compare a novel peer recruitment strategy to four other recruitment strategies for a large randomized trial testing a digital tobacco intervention. METHODS: We compared enrollment rates, demographic and baseline smoking characteristics, and odds of completing the 6-month study by recruitment strategy. Cost of recruitment strategies per retained participant was calculated using staff personnel time and advertisement costs. FINDINGS: We enrolled 1487 participants between August 2017 and March 2019 from: Peer recruitment n = 273 (18.4%), Facebook Ads n = 505 (34%), Google Ads = 200 (13.4%), ResearchMatch n = 356 (23.9%) and Smokefree.govn = 153 (10.3%). Mean enrollment rate per active recruitment month: 1) Peer recruitment, n = 13.9, 2) Facebook ads, n = 25.3, 3) Google ads, n = 10.51, 4) Research Match, n = 59.3, and 5) Smokefree.gov, n = 13.9. Peer recruitment recruited the greatest number of males (n = 110, 40.3%), young adults (n = 41, 14.7%), participants with a high school degree or less (n = 24, 12.5%) and smokers within one's social network. Compared to peer recruitment (retention rate = 57%), participants from Facebook were less likely (OR 0.46, p < 0.01, retention rate = 40%), and those from ResearchMatch were more likely to complete the study (OR 1.90, p < 0.01, retention rate = 70%). Peer recruitment was moderate in cost per retained participant ($47.18) and substantially less costly than Facebook ($173.60). CONCLUSIONS: Though peer recruitment had lower enrollment than other strategies, it may provide greater access to harder to reach populations and possibly others who smoke within one's social network while being moderately cost-effective. ClinicalTrials.gov: NCT03224520.
    Source

    Faro JM, Nagawa CS, Orvek EA, Smith BM, Blok AC, Houston TK, Kamberi A, Allison JJ, Person SD, Sadasivam RS. Comparing recruitment strategies for a digital smoking cessation intervention: Technology-assisted peer recruitment, social media, ResearchMatch, and smokefree.gov. Contemp Clin Trials. 2021 Feb 8;103:106314. doi: 10.1016/j.cct.2021.106314. Epub ahead of print. PMID: 33571687. Link to article on publisher's site

    DOI
    10.1016/j.cct.2021.106314
    Permanent Link to this Item
    http://hdl.handle.net/20.500.14038/29742
    PubMed ID
    33571687
    Related Resources

    Link to Article in PubMed

    ae974a485f413a2113503eed53cd6c53
    10.1016/j.cct.2021.106314
    Scopus Count
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    Morningside Graduate School of Biomedical Sciences Scholarly Publications
    UMass Chan Faculty and Researcher Publications
    Population and Quantitative Health Sciences Publications

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