Authors
Casella, JessieDocument Type
Paper PresentationPublication Date
2019-07-08Keywords
Library closureMarketing
Outreach
Diversity
Mobile patient cart
reference
online scavenger hunt
library resource fair
information fair
Committee
information sessions
information needs
education needs
Department of Veterans Affairs
Dept. of Veterans Affairs
outpatient clinics
stereotype
relevant
Library and Information Science
Metadata
Show full item recordAbstract
Background: Due to library space downsizing and a virtual library collection, the librarian sought ways to meet staff and promote library resources. This was complicated due to the large area of the main campus and several satellite clinic locations. Objectives: The librarian developed a marketing approach that included working with a small library space and being outside of the library. The objectives were to increase staff’s awareness of library resources and services the librarian provides. Description: Online events included information sessions on library resources and training on Microsoft Excel and PowerPoint. Online scavenger hunts were held during National Medical Librarians Month and National Library Week to promote library resources and services. The librarian turned a closet into a small reading room and created a mobile patient resource cart. The librarian took part in hospital committees demonstrating skills that could assist each committee with their information needs and outreach work. The librarian also attended 10 outreach events on campus and in the greater community to promote the hospital’s work. Results: Increased visibility helped increase usage of library resources and services. Specific numbers will be available at the end of FY17/18 in September. The librarian was invited to join another committee on campus due to the design abilities demonstrated in other committees. Conclusion: These outreach efforts have helped increase library usage and helped the librarian meet staff from many departments. Staff now request library services beyond literature searches.DOI
10.13028/rw0z-ds86Permanent Link to this Item
http://hdl.handle.net/20.500.14038/37395Funding and Acknowledgements
Department of Veterans Affairs New England Healthcare System, Department of Knowledge Information Services and Department of Veterans Affairs Central Western Massachusetts Healthcare SystemCorresponding Author
Jessie Casella, MLIS, AHIP, Department of Veterans Affairs Central Western Massachusetts Healthcare System, 421 North Main Street, Leeds, MA 01053; Jessie.Casella@va.govRights
Copyright © 2019 CasellaDistribution License
http://creativecommons.org/licenses/by/4.0/ae974a485f413a2113503eed53cd6c53
10.13028/rw0z-ds86