A 4-year randomized trial comparing three outreach interventions to promote screening mammograms
Authors
Luckmann, RogerCostanza, Mary E.
White, Mary Jo
Frisard, Christine F.
Rosal, Milagros C.
Sama, Susan
Landry, Michelle R.
Yood, Robert
UMass Chan Affiliations
Prevention Research CenterCommonwealth Medicine, Center for Health Policy and Research
Department of Medicine, Division of Preventive and Behavioral Medicine
Department of Family Medicine and Community Health
Document Type
Journal ArticlePublication Date
2019-03-01Keywords
Breast cancerMammogram
Reminder system
Screening
Telephone counseling
Analytical, Diagnostic and Therapeutic Techniques and Equipment
Behavioral Medicine
Behavior and Behavior Mechanisms
Community Health and Preventive Medicine
Health Psychology
Health Services Administration
Preventive Medicine
Public Health Education and Promotion
Translational Medical Research
Metadata
Show full item recordAbstract
As population health has become a focus of health care payers and providers, interest has grown in mail, phone, and other forms of outreach for improving population rates of cancer screening. Translational research is needed to compare the effectiveness and cost of low- and high-intensity behavioral outreach interventions for promoting cancer screening. The purpose of the article is to compare the effectiveness in promoting biannual mammograms of three interventions delivered over 4 years to a primary care population with a high baseline mammography adherence of 83.3%. We randomized women aged 40-84 to reminder letter only (LO arm), letter + reminder call (RC arm), and two letters + counseling call (CC arm) involving tailored education and motivational interviewing. Mammography adherence ( > /=1 mammogram in the previous 24 months) at four time points was determined from insurance claims records. Over 4 years, 30,162 women were randomized. At the end of 4 years, adherence was highest in the RC arm (83.0%) compared with CC (80.8%) and LO (80.8%) arms (p = .03). Only 23.5% of women in the CC arm were reached and accepted full counseling. The incremental cost per additional mammogram for RC arm women was $30.45 over the LO arm cost. A simple reminder call can increase screening mammogram adherence even when baseline adherence is high. Some more complex behavioral interventions delivered by mail and phone as in this study may be less effective, due to limited participation of patients, a focus on ambivalence, lack of follow-up, and other factors.Source
Transl Behav Med. 2019 Mar 1;9(2):328-335. doi: 10.1093/tbm/iby031. Link to article on publisher's site
DOI
10.1093/tbm/iby031Permanent Link to this Item
http://hdl.handle.net/20.500.14038/44542PubMed ID
29796649Related Resources
ae974a485f413a2113503eed53cd6c53
10.1093/tbm/iby031