Channeling health: a review of the evaluation of televised health campaigns
UMass Chan AffiliationsDepartment of Quantitative Health Sciences
Document TypeJournal Article
KeywordsAttitude to Health
Evaluation Studies as Topic
Health Services Research
MetadataShow full item record
AbstractThis article reviews efforts to assess the effectiveness of television programs on changing health behaviors. The relatively limited literature to date has featured primarily correlational studies which permitted no causal conclusions. The few experimental studies available present a mixed picture. Numerous methodologic problems beset any effort at assessment of effectiveness. Perhaps the greatest difficulty is operationalizing a design that permits true experimental manipulation on a relevant sample without contamination. The several methodologic problems and some potential means of surmounting them are discussed.
SourceHealth Educ Q. 1980 Spring;7(1):56-89. Link to article on publisher's site
Permanent Link to this Itemhttp://hdl.handle.net/20.500.14038/47296
Related ResourcesLink to Article in PubMed
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