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dc.contributor.authorLau, Richard R.
dc.contributor.authorKane, Robert L.
dc.contributor.authorBerry, Sandra D.
dc.contributor.authorWare, John E. Jr.
dc.contributor.authorRoy, Douglas
dc.date2022-08-11T08:10:40.000
dc.date.accessioned2022-08-23T17:16:00Z
dc.date.available2022-08-23T17:16:00Z
dc.date.issued1980-01-01
dc.date.submitted2010-06-18
dc.identifier.citationHealth Educ Q. 1980 Spring;7(1):56-89. <a href="http://dx.doi.org/10.1177/109019818000700105">Link to article on publisher's site</a>
dc.identifier.issn0195-8402 (Linking)
dc.identifier.doi10.1177/109019818000700105
dc.identifier.pmid7275637
dc.identifier.urihttp://hdl.handle.net/20.500.14038/47296
dc.description.abstractThis article reviews efforts to assess the effectiveness of television programs on changing health behaviors. The relatively limited literature to date has featured primarily correlational studies which permitted no causal conclusions. The few experimental studies available present a mixed picture. Numerous methodologic problems beset any effort at assessment of effectiveness. Perhaps the greatest difficulty is operationalizing a design that permits true experimental manipulation on a relevant sample without contamination. The several methodologic problems and some potential means of surmounting them are discussed.
dc.language.isoen_US
dc.relation<a href="http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=pubmed&cmd=Retrieve&list_uids=7275637&dopt=Abstract">Link to Article in PubMed</a>
dc.relation.urlhttp://dx.doi.org/10.1177/109019818000700105
dc.subjectAttitude to Health
dc.subjectBehavior
dc.subjectEvaluation Studies as Topic
dc.subject*Health Education
dc.subjectHumans
dc.subjectMass Media
dc.subjectMethods
dc.subject*Television
dc.subjectBiostatistics
dc.subjectEpidemiology
dc.subjectHealth Services Research
dc.titleChanneling health: a review of the evaluation of televised health campaigns
dc.typeJournal Article
dc.source.journaltitleHealth education quarterly
dc.source.volume7
dc.source.issue1
dc.identifier.legacycoverpagehttps://escholarship.umassmed.edu/qhs_pp/436
dc.identifier.contextkey1363269
html.description.abstract<p>This article reviews efforts to assess the effectiveness of television programs on changing health behaviors. The relatively limited literature to date has featured primarily correlational studies which permitted no causal conclusions. The few experimental studies available present a mixed picture. Numerous methodologic problems beset any effort at assessment of effectiveness. Perhaps the greatest difficulty is operationalizing a design that permits true experimental manipulation on a relevant sample without contamination. The several methodologic problems and some potential means of surmounting them are discussed.</p>
dc.identifier.submissionpathqhs_pp/436
dc.contributor.departmentDepartment of Quantitative Health Sciences
dc.source.pages56-89


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