Using tailored telephone counseling to accelerate the adoption of colorectal cancer screening
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Authors
Costanza, Mary E.Luckmann, Roger S.
Stoddard, Anne M.
White, Mary Jo
Stark, Jennifer Rider
Avrunin, Jill S.
Rosal, Milagros C.
Clemow, Lynn
UMass Chan Affiliations
Department of Medicine, Division of Preventive and Behavioral MedicineDepartment of Family Medicine and Community Health
Department of Medicine, Division of Hematology/Oncology
Document Type
Journal ArticlePublication Date
2007-01-01Keywords
AgedColorectal Neoplasms
Counseling
Female
Follow-Up Studies
Health Promotion
Humans
Male
Mass Screening
Medical Records
Middle Aged
Pamphlets
*Patient Acceptance of Health Care
Patient Education as Topic
Primary Health Care
*Software
*Telephone
Life Sciences
Medicine and Health Sciences
Women's Studies
Metadata
Show full item recordAbstract
BACKGROUND: Few interventions to increase colorectal cancer screening have used a stage of change model to promote screening adoption. None have used computer-assisted tailored telephone counseling calls. This study's purpose was to implement and evaluate stage-based computer-assisted tailored telephone counseling to promote colorectal cancer screening in a primary care population. METHODS: This randomized controlled trial used a two-stepped intervention that included a mailed booklet on colorectal cancer screening followed by computer-assisted telephone counseling that was based on the Precaution Adoption Process Model. Chart audit was used to document completion of colonoscopy, sigmoidoscopy or fecal occult blood testing. RESULTS: Record audits were completed on 2,474 (88%) of the 2,817 eligible participants. There was no significant difference in the frequency and nature of the screening tests completed in the study arms. In a sub-analysis, stages of adoption were evaluated pre- and post-telephone counseling. Over half those receiving counseling reported a change in stage towards screening adoption. CONCLUSION: Overall, the intervention did not increase colorectal screening compared to control. Two possible reasons for the absence of a screening effect include: (a) the focus of the protocol on education for most patients rather than motivation, and (b) the requirement that patients interested in screening seek further information and a referral on their own from their providers. While those receiving telephone counseling improved their stage of adoption, we cannot rule out selection bias. Stronger physician recommendation to speak with the counselors could improve call acceptance. Future colorectal screening should address these weaknesses.Source
Cancer Detect Prev. 2007;31(3):191-8. Epub 2007 Jul 23. Link to article on publisher's siteDOI
10.1016/j.cdp.2007.04.008Permanent Link to this Item
http://hdl.handle.net/20.500.14038/50953PubMed ID
17646058Related Resources
Link to Article in PubMedae974a485f413a2113503eed53cd6c53
10.1016/j.cdp.2007.04.008