Coghlan, KarenHeinz, Jill Stover2022-08-232022-08-232019-06-092019-07-0910.13028/yes8-h388https://hdl.handle.net/20.500.14038/37539Presenter Jill Stover Heinz, the Director of User experience at the University of Virginia, explores how to market RDM (research data management) services at your library. She’s a librarian who wants her work to connect with users, so they can benefit from all of the amazing resources and services libraries offer. Marketing offers us an effective way to do just that.youtubeen-USCopyright the Author(s)http://creativecommons.org/licenses/by-nc/4.0/marketinglibrary marketingRDMlibraryuser journey mappingresearch data managementLibrary and Information ScienceMedicine and Health SciencesPublic HealthPresentationhttps://escholarship.umassmed.edu/cgi/viewcontent.cgi?article=1070&context=ner&unstamped=1https://escholarship.umassmed.edu/ner/7014891264ner/70